Houston lead generation that actually books the job.Landing page + ads + instant follow-up, managed monthly.
You're paying Google and Meta for clicks. Lead Engine makes sure those clicks turn into booked Houston customers — with a custom landing page, a 30-second auto-text, and follow-up that never forgets a lead.
The problem
Why most Houston ad spend disappears
Most Houston small businesses don't have a lead problem — they have a follow-up problem. You turn on Google or Facebook ads, the clicks come in, and then the money quietly evaporates. The ad sends people to a slow homepage instead of a page built to convert. A form gets filled out at 9 PM and sits unread until morning. By then that Cypress homeowner with a dead AC has already called two competitors and booked one of them.
Here's the math that stings: if you're spending $2,000/month on ads and only a third of your leads ever get a real reply, you're effectively setting $1,300+ on fire every month. Not because the ads are bad — because nothing catches the lead the instant it lands. The platforms charge you for the click whether or not you ever talk to that person.
Who it's for
A growth offer, not a starter kit
Lead Engine is for Houston owners who are ready to spend on ads and want every dollar working. It's the wrong call if you're not yet putting real budget behind paid traffic — start with the Site Fix Sprint instead. It's the right call if you fit one of these:
- Home-services businesses — HVAC, plumbing, roofing, electrical, pest, remodeling — competing for "near me" searches across Greater Houston
- Owners already running Meta or Google ads with mediocre or unmeasured return
- Practices and high-ticket service businesses (dental, med-spa, legal, real estate) where a single booked job is worth hundreds or thousands
- Strong word-of-mouth businesses that have maxed out referrals and want a predictable second channel
What's included
Everything in Site Fix Sprint, plus the growth stack
Lead Engine starts with the full Site Fix Sprint foundation, then layers a complete acquisition-and-follow-up system on top:
- Everything in the Site Fix Sprint — mobile rebuild, online booking, instant email auto-reply, Google Business Profile tune-up, speed and ranking fixes
- Custom sales / landing page built around your single best-margin offer and your Houston service area — written and designed to convert paid clicks, not just inform
- 3 ready-to-run ad campaigns — Facebook + Google, with the copy, targeting, and creative built and loaded so you can go live day one
- 30-second auto-text reply — every new inquiry gets a real text within 30 seconds, branded and ready for them to reply to
- 5-message email follow-up sequence — automatic, written for your trade, so leads that don't book immediately get nurtured for days instead of forgotten
- CRM lead tracking — one place where every call, form, and ad lead lands, so nothing slips through the cracks and you can see your pipeline at a glance
- Intent-based lead ranking — leads auto-sorted by buying signals, so your team works the hot ones first instead of dialing top to bottom
- Monthly performance review — the retainer: we read the numbers, cut waste, scale winners, and refresh creative every month
How it works
14 working days, start to first lead
- Days 1–2 · Offer & market We pick the one offer to lead with, map your Houston service area and competitors, and lock the message that will pull the best leads.
- Days 3–7 · Build the page & foundation We rebuild your mobile site (Sprint scope) and build the custom landing page — copy, design, booking, and tracking wired in.
- Days 8–11 · Automations & CRM We stand up the CRM, the 30-second auto-text, the 5-email sequence, and intent-based lead ranking, then test every path end to end.
- Days 12–13 · Ads loaded We build your 3 Google + Facebook campaigns — copy, audiences, creative — and stage them on your ad accounts, ready to launch.
- Day 14 · Launch We push everything live, walk you through it on video, and start the clock on lead flow. Google Search usually delivers first calls within 24–72 hours.
- Every month after · Retainer Performance review, waste cut, winners scaled, creative refreshed, and a plain-English report on cost-per-lead and jobs booked.
Why WhiteBoxForge
Built for Houston, priced with no surprises
- Fixed price. $3,500 to build, $1,295/month to run. You know the number before we start — no scope-creep invoices, and your ad budget stays on your own card, never marked up.
- On-time or it's free. We hit the 14-working-day launch date or you don't owe the setup balance.
- 30 days of post-launch support. Bug fixes and tweaks after launch are included — just email us, no extra invoice.
- Houston-local. Based in Richmond, TX. We know what "near me" competition looks like across Sugar Land, Katy, Cypress, and the rest of the metro.
- Bilingual EN + ES. Landing pages, ads, and follow-up sequences delivered in English and Spanish so you reach every customer in your market.
How we deliver, every package.
Four rules apply to every engagement.
Fixed price
$3,500 to build, $1,295/month to run. You know what you'll pay before we start.
On-time launch
Lead Engine goes live in 14 working days. We hit the date or you don't owe the setup balance.
Post-launch support
Bug fixes and minor tweaks included for 30 days after launch. Just email us — no extra invoice.
Houston-local
Based in Richmond. Bilingual EN+ES delivery available.
FAQs
Does the price include my Google and Facebook ad budget?
No. The $3,500 setup and $1,295/month retainer cover the system we build and manage — landing page, ads, automations, CRM, and the monthly review. Your ad spend is paid directly to Google and Meta on your own card, so you keep full control and we never mark it up. Most Houston home-services clients start at $1,500–$3,000/month in ad budget; we'll recommend a number based on your service area and ticket size on the call.
How fast will I start seeing leads after launch?
The full system is live in 14 working days. Google Search ads typically deliver the first calls within 24–72 hours of going live because they catch people already searching. Facebook ads warm up over 7–10 days as Meta learns who converts. By the end of month one you have real numbers to judge cost-per-lead, which is exactly what the monthly review is built around.
Why does speed-to-lead matter so much?
Lead-response research shows that contacting a new lead within five minutes makes you about 21 times more likely to qualify them than waiting 30 minutes. A Houston homeowner with a leaking AC isn't waiting around — they call the next three companies. Our 30-second auto-text and instant email reply mean you're first in line every time, even when you're on a roof or with another customer.
What happens during the monthly retainer?
Every month we review your ad performance, pause what's wasting money, scale what's working, refresh ad creative before it fatigues, tune the landing page based on real conversion data, and keep your follow-up sequences and CRM clean. You get a plain-English report — cost per lead, leads booked, and what we changed — not a dashboard you have to decode yourself.