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Playbooks

Specific outcomes. Real industries.

Six playbooks. Real industries. Names withheld under NDA.

Run your own numbers

What would this do for you?

Drag the sliders. The math updates live.

800

Check your analytics — or start with a guess.

$450

What one booked job is typically worth to you.

15%

Share of leaving visitors a faster site + instant capture wins back.

Projected monthly impact

0

Extra leads / mo

0

Extra customers / mo

$0

Extra revenue / mo

Over a year that's $0 you're currently leaving on the table — for fixes that cost a fraction of it.

Illustrative math: 25% of recovered visitors become leads · 60% of leads book

Case 01 // SITE FIX SPRINT · 5 DAYS · $1,497

Used-Truck Dealer Site Sprint

Sugar Land, TX · Used-vehicle dealership · F-150 / Silverado / Ram

The challenge

Nine-year-old used-truck dealer with ~40 daily site visitors but only 3–4 inquiries a week. Strong reviews (4.7★, 320+), but a 7.2-second load time, no booking CTA above the fold, a contact form feeding a non-monitored inbox, and no mobile tap-to-call.

What we built

  • Mobile-first homepage with a prominent “Test Drive Request” CTA
  • Booking form connected to the dealer's Google Calendar
  • Email auto-reply: “Got your inquiry — we'll call within 1 hour”
  • Google Business Profile optimized + 30 review responses written
  • Image compression 14MB → 900KB; load time 7.2s → 1.8s

Inbound leads per week

Before → after

Leads / week

9
31

Page load time

7.2s
1.8s

Bounce rate

71%
37%

Tools // Tally · Brevo · Google Business Profile · TinyPNG · WordPress

Case 02 // LEAD ENGINE · 14 DAYS · $3,500 + $1,295/MO

Mobile Detailing Lead Engine

Greater Houston metro · Mobile auto detailer · Solo operator

The challenge

Solo detailer covering Houston, Sugar Land, Katy and The Woodlands, losing 70%+ of weekend inquiries to voicemail while on jobs. Booking required a phone call during business hours; no service-area filtering meant mismatched leads.

What we built

  • Real-time booking calendar with zip-code service-area filtering
  • Automatic text confirmation + reminders (832 area code)
  • Before/after photo grid moved into the homepage hero
  • 90-day customer reactivation email + SMS sequence
  • 3 Meta ad variants targeting truck owners in Houston suburbs

Bookings per week

Before → after

Weekend bookings

4
22

Weekly bookings

7
18

Repeat customers

21%
40%

Tools // Cal.com · Twilio · Brevo · Meta Ads · Webflow

Case 03 // SITE FIX SPRINT · 5 DAYS · $1,497

Tex-Mex Restaurant Email Capture

Bellaire, TX · Family-run Mexican restaurant

The challenge

Strong dine-in and weekend rushes, but nothing bringing customers back on slow weekday lunches. The menu was a 5MB PDF with a 78% mobile bounce rate, no email capture, and no Spanish section despite ~40% of the local market being Hispanic.

What we built

  • HTML mobile menu in English + Spanish, loading in under a second
  • “Weekly specials” email opt-in with a free queso incentive
  • Automated Sunday-night specials email in EN + ES
  • 30 Google review responses written and scheduled
  • Restaurant schema markup for local listings

Email subscribers

Before → after

Tuesday lunch covers

34
75

Menu page bounce

78%
28%

Email list

0
1,438

Tools // Tally · Brevo · Webflow · Google Business Profile · Schema.org

Case 04 // LEAD ENGINE + AI CHAT · 21 DAYS · $3,700 + $1,150/MO

HVAC AI Triage System

Cypress, TX · Mid-sized HVAC company

The challenge

Losing 35%+ of after-hours emergency calls during peak Houston summer demand. Phone-only booking, no AI triage after hours, financing never shown despite being offered, and no seasonal urgency messaging during heat waves.

What we built

  • Real-time booking calendar with priority slots for emergencies
  • AI chat assistant trained on FAQs, estimated costs and financing
  • Automated SMS reminders for scheduled service visits
  • 6-month maintenance reactivation email + SMS sequence
  • “Beat the Heat” seasonal landing pages (May–Sept)

After-hours calls captured (%)

Before → after

After-hours capture

8%
97%

Maintenance visits / mo

9
26

Owner hours on phone / wk

19h
5h

Tools // Cal.com · Chatbase · Twilio · Brevo · Webflow · Stripe

Case 05 // LEAD ENGINE · 14 DAYS · $3,500 + $1,295/MO

Real Estate Solo Agent System

Katy, TX · Independent real estate agent

The challenge

Losing 65%+ of inbound inquiries by missing the industry's 5-minute reply window. In a hot Houston relocation market, high-intent buyers moved on fast.

What we built

  • Listing-level inquiry forms capturing budget, timeline and neighborhoods
  • Instant text + email auto-reply within 30 seconds (281 area code)
  • Customer tracking with auto-tagging by listing and lead temperature
  • 6-month nurture sequence in EN + ES for non-converted leads
  • 3 ad creatives targeting “moving to Houston” and “Katy schools” intent

Lead-to-meeting rate (%)

Before → after

Response time (min)

3.1h
90s

Lead → meeting

5%
21%

Deals closed (90 days)

1
5

Tools // Tally · Twilio · Notion · Brevo · Meta Ads · Cal.com

Case 06 // AI CHAT & SUPPORT · 7 DAYS · $1,800 + $695/MO

Family Dental Practice After-Hours Capture

Sugar Land, TX · Family dental practice · 1,400 active patients

The challenge

A healthy book of patients but roughly half of new-patient inquiries lost: the front desk answered 9–5 while commuters called after work and hit voicemail. Recall was manual — printed lists between cleanings — running ~35% against a 60–70% benchmark.

What we built

  • AI chat assistant trained on insurance, procedure costs and financing
  • Online booking with insurance pre-screen (BCBS · Delta · Aetna · United)
  • Automatic 6-month recall texts personalized to last visit type
  • One-tap Google review request 2 hours after each appointment
  • HIPAA-aware setup — no patient health info handled in chat

New patient bookings per month

Before → after

New patients / month

18
38

Recall rate

35%
67%

After-hours bookings / mo

0
42

Tools // Cal.com · Chatbase · Twilio · Brevo · WordPress

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